The Relationship

In 2008, the conversation began with Liberty First Credit Union’s Marketing Director, while volunteering on the marketing committee for the Lincoln Young Professionals Group. What started as a shared commitment to the local community quickly evolved into a professional partnership that has spanned over 16 years.

The Challenge

Our challenge was clear: Help Liberty First Credit Union make a lasting impression in a competitive financial landscape. This meant designing materials that not only captured attention but also reflected the credit union’s unique values and mission. From the very beginning, Liberty First’s commitment to creativity gave us the freedom to experiment with dielines, textures, and out-of-the-box concepts that would elevate their brand.

The Work

• Dynamic Print Pieces:
  We created custom dielines and sought out unique print vendors to deliver striking, tactile designs. From gluing to assembly, we handled the in-house details to ensure Liberty First’s print campaigns stood out.
• Branding and Messaging:
  We helped craft their now-familiar tagline, Banking with Purpose, a succinct expression of their mission and values.
• Digital Presence:
  We expanded their brand across microsites, ATM screens, and digital promotions, ensuring cohesion across various mediums.
• Creative Campaigns:
  Recent initiatives, such as the Celebrate and Accelerate debit and credit card campaigns, the Go! Auto Loan promotion, showcase how Liberty First continues to embrace bold, results-driven strategies.
• Signage and Environmental Design:
  From billboards to Liberty First Arena signage to playground graphics, our creativity have brought their brand to life in both big and small ways.
• Product Launches:
  We’ve been part of their latest endeavors, including an upcoming launch of a brand new checking account, a referral program, ensuring the visuals and messaging match the excitement of their new offerings.

The Results

Over the years, Liberty First Credit Union has grown its presence and maintained its identity as a community-first organization. With every project, we’ve been able to help them connect with their audience and build their brand in innovative ways.

Our partnership has stood the test of time, and has continued with their creative needs—even through transitions. The trust we’ve built has allowed us to tackle projects of increasing scope and complexity, from promotional mailers to arena promotions and signage.

The Takeaway

Liberty First Credit Union isn’t just a client—they’re a partner in creativity and innovation. Through years of collaboration, we’ve built a relationship founded on trust, friendship, and a shared passion for making an impact. Together, we’ve proven that banking isn’t just about transactions; it’s about purpose, relationships, and standing out in meaningful ways.