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Time To Toss Some Thoughts Around?

The Relationship

Kidwell, a growing technology and infrastructure powerhouse in Lincoln, Nebraska, first connected with me back in 2009. Our partnership began with a simple project: a feature in Strictly Business Magazine that spotlighted the company’s leadership. At the time, Kidwell was still in its earlier phases, working out of smaller headquarters and gradually expanding its footprint. Over the years, our collaboration grew into a creative journey focused on educating their clients about the vast array of services they offer while showcasing the company’s impressive growth and commitment to quality.

The Challenge

The company had one major hurdle: communicating the breadth and depth of their services. From telephony and IT solutions to electrical work and infrastructure, their offerings were diverse but often misunderstood. The goal was to develop materials that not only explained their capabilities but also reflected the high quality and professionalism they brought to every project.

The Work

Through creative control and a strong understanding of their mission, I was able to deliver solutions that elevated Kidwell’s brand and messaging.
Here’s what we accomplished:
  • Service Icons: Custom illustrations to represent each service area, providing clarity and visual appeal.
  • Dynamic Print Campaigns: Eye-catching materials for direct mail and handouts that connected with clients.
  • Case Study Brochure: A perfect-bound book featuring stunning imagery and detailed project stories. This included traveling across the state to capture compelling visuals of their work in action.
  • Billboards & Website Design: Elevated Kidwell’s public presence with clean, modern design elements.
  • Tailgate Campaigns: Fun, engaging materials such as t-shirts and koozies for their Nebraska Football tailgate parties, blending professionalism with local spirit.

The Results

Our efforts built awareness, trust, and excitement around Kidwell’s brand. From helping them stand out at trade shows to creating meaningful connections with clients, the work made a lasting impact. Kidwell became a household name among its target audiences, and the creative freedom we had allowed the brand to reach new heights.

The Takeaway

 

Kidwell remains a valued client, with new projects continuing to pop up, even if the scale has changed. Our partnership is a reminder that the best results come from relationships built on trust, creativity, and a shared vision. Whether crafting large-scale campaigns or quick-turnaround projects, it’s always exciting to collaborate with a company that believes in the power of bold ideas.